September 10, 2010

WVU's "Pro Combat Uniforms"

After angry environmentalists objected to a Nike promotional ad for a new West Virginia University football uniform, the athletic apparel giant said Thursday it will modify a graphic depicting a mountaintop-removal mine.

The problem environmental activists had with the ad was not the color of the gear -- off-white that appears coated in coal dust -- or the number 29 on the coal-black helmets. It's the depiction of a mountaintop-removal mine behind the image of a player, complete with flat, treeless mountaintop, the sound of an explosion and the image of falling rock. The activists said that ad appeared to be a tacit endorsement of the controversial form of strip mining.

Read more at the Charleston Gazette.

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